FOOD,DRINK AND AGRICULTURE
Communication and Mobilisation
Unite FDA knows that the sector is only as strong as its membership. That's why communication and mobilisation -- both to recruit new members and to retain current members -- is vital. For over a century, communication with FDA members has thrived through the Landworker magazine, the world's oldest trade union journal still in print. But our sector doesn't only stick to traditional comms. Our members themselves have devised innovative ways to reach others -- as highlighted in a Landworker feature on using TikTok to recruit. You can read it by clicking the red button. Find out more about our long-term comms strategies in the points below.
Awareness Campaigns:
Run campaigns to raise awareness about workers’ rights and safety, targeting both workers and consumers to foster solidarity.
Grassroots Mobilisation:
Encourage grassroots involvement to strengthen union presence in local communities and engage more workers in union activities.
Digital Campaigns:
Utilise social media platforms to highlight worker stories, successes in bargaining, and the impact of union efforts on the community.
Public Events:
Organise events such as rallies, workshops, and informational sessions to engage the public and raise awareness about key issues.
Green Initiatives:
Collaborate with employers to implement sustainable farming and processing practices that not only protect the environment but also enhance worker safety and job security.
Consumer Awareness:
Launch campaigns to inform consumers about the importance of supporting sustainable practices, encouraging them to choose ethically produced goods.
Innovation in Training:
Technological Training:
Develop programmes that teach workers how to use new technologies in food production and processing, such as automation tools and data analytics.
Future Skills Development:
Identify skills that will be necessary in the future workforce and create targeted training initiatives to prepare workers for emerging job roles.
